In the last week, comScore showed that the number of visitors to Yahoo in U.S. balanced with Google for the first time since 2011, but other researchers with an overview of his research interrupted more serious.

SimilarWeb who perform traffic analysis on the website in July, found that as many visitors as Google had 21.4 billion globally. While Yahoo had 6.8 billion visits, including 700 million to 100 million for Tumblr and Flickr. In the U.S., Google had 9.4 billion visits more than Yahoo in the whole world. Total visits to Yahoo in the U.S. as much as 2.4 billion, as reported by Mashable (26/08/2013).

The picture that comes after comScore data in July indicating that Yahoo had 196.6 million U.S. visitors compared with 192.3 million visitors Yahoo.

Visits and Visitors certainly a different matrix. Visitors can make a number of visits per month, the same as SimilarWeb statistics show. However, statistics are not the same as the page view, which calculates how many websites are seen in this period.

Daniel Buchuk, Head of brand and Startegy of SimilarWeb, thinking that the visit is a more accurate description for consumer Internet users. "ComScore really count if people visit YouTube once a month or 300 times a month," he said.

SimilarWeb is a unit of SimilarGroup based in Tel Aviv, according to figures collected data from consumers who face a browser plug-in. SimilarGroup received funding of 2.5 million dollars to strengthen SimilarWeb, because it saw as a rival Alexa web measurement tools.

The following graph.

Youtube do the big update on YouTube Mobile that allows users to browse other videos while watching videos, find and create playlists video, and there are features of queuing video on connected devices. 

Google Update launched on Monday a YouTube app for Android, and continued with updates to other Mobile YouTube application in the future. As reported by CNET (08/19/2013) A Google spokesman said that the launch is very slow this was intentional and not due to leakage of the installer file or APK apps.

YouTube 5.0 for Android includes several features that can make applications like watching YouTube on the web and in some cases, beyond the experience of using the web.

Google confirmed the update for the YouTube application is expected to be present in the Play Store on Tuesday morning. While the YouTube app for iOS is also expected to be immediately updated . In the update there is a new a new logo design, video display forms with new styles, and three new major features.

Now you can scroll to the bottom when watching a video while doing browsing on other videos. This will minimize the video to the bottom right corner, when the main video display on- browsing screen to eat the rest. And when the video back up video will be shifted back to its original size. When the video is shifted to the right or left, the video will be closed.  

Other major new features is that you can browse and play videos that exist on the playlist in the app.

Video queuing now available on connected devices that use the Cast , like new Chromecast, Google TV and a PlayStation 3. When do streaming video on a device connected to the Cast , you will be able to browse and play videos that have been or are lining up to watch next.

Facebook seems not too comfortable with the progress being made by Instagram to date. The proof, Facebook has just sent one of its flagship developer to develop media-sharing applications that acquired the last April 2012. It is mentioned as an effort to "build a few things to make it better".

According to news released by TechCrunch on Wednesday (08.14.13), Facebook pointed to Peter Deng served as Director of Product at Instagram. But on one occasion, Deng asserted that he did not want to make a significant change in body Instagram. Deng just want to be a supporter of Kevin Systrom and Mike Krieger.

"I did not come to change things," said the creator of Facebook Chat, Groups, and Facebook Messenger in the last six years of his career. "Kevin and Mike have made things better. Now, how we can go faster and build a variety of products that are more beautiful? That was my goal coming. "

Now, Instagram has been prepared to actually go ahead and compete with the developers of media-sharing applications. After the previous successful release of Instagram Video that can be called as one of the main challengers Vine, Instagram has now started targeting the other market share. Deng is credited background makes various products for Facebook, Instagram seems to be very profitable in the future.

Independence Day of the Republic of Indonesia, the 68th received a response by the parties to participate in Google.inc enliven historic day for the people of Indonesia. Google gives gifts of Google appearance on August 17, 2013 with the theme of Indonesia's independence day. Indonesian people responded positively and air thanks to Google.

Google faces the issue of independence of the Republic of Indonesia can be accessed only from today until 23:49 pm. Emergence in 00.00 to make the bloggers in Indonesia seemed surprised by Google's gift. They flocked to the Google display screen shots to preserve it.

Not just today but in the years before-before Google also frequently makes her special gift in the form of a special edition look Indonesian independence day on August 17. Google's own party seems to be very proud of Indonesia that they would publish a special edition to Indonesia.

This view looks at the front page of google.com and google.co.id alone. For this look google.co.uk and others do not look or zoom like Google generally. In Google Image zoom does not change the look of Google in general.

Let us capture the look of Google in 2013, the 17th Agusttus by pressing Print Screen and paste in Paint.After that store well in the photo folder which we usually keep memorable photographs with family or our friends.

E-commerce companies Lexity announced on Wednesday that it had been acquired by the giant technology company, Yahoo, as reported by CNET (31/07/2013). Lexity built four years ago by a former director of product management for Yahoo, Amit kumar. The startup called himself a " One-stop-shop of e-commerce services ".

Lexity all products, services and initiatives will make the transition smoothly and get better, faster and stronger.Lexity appears with the App Store and has a marketing application that aims to encourage the sale of outlets.

Lexity has tens of thousands of customers in 114 countries around the world. From the announcement on his blog, all applications including applications flagship Lexity Lexity Live , will continue to run and will put more resources to build these applications better.

"Lexity will also continue to support the outlets of all e-commerce platform, like BigCommerce, Magento, Shopify," said Amit Kumar. We will also continue to support and enhance the shopping centers. "

The last few months Yahoo has also acquired a lot of startup. Tumblr became the most talked about sites, the acquisition value of U.S. $ 1.1 billion in May, including news reading app Summly, service tele-conferencingRondee, GhostBird iOS camera apps, apps storytelling Qwiki, and e-mail address book startup Xobni.

But until now, it is unclear how much Yahoo paid for Lexity.

Social media sites like Facebook, Twitter and Google+ allow us to connect with the players in our market. But, when used improperly, social media can be a dangerous platform for entrepreneurs to ruin their reputations.

Here are five ways social media users can destroy their online rep, and tips for steering clear of these costly mistakes:

1. Boring posts. A boring post is anything that lacks your unique personality or perspective. Giving a fresh perspective on an old topic or going against the status quo is what gets noticed.

So ask yourself how you can infuse your own character or sense of humor within each post. This is the essence of branding. The last thing you want to be is forgettable.

2. Disrespecting others. Social media is not the place to work out your problems with people. It's no different than yelling insults at someone in public or raising your voice at a retail store employee. Yes it gets peoples' attention, but that's not the kind of attention you want.

Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But don't retaliate publicly. Simply delete the negative comment, block the person and then decide if you want to address the issue privately, or just move on.

3. Failing to promote others. When it comes to building your business and developing a powerful network, you'll want to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you're secure with your success and have the ability to promote others in your industry.

Some effective ways to highlight others:

• When someone gives you a great piece of advice, post it on Facebook or Twitter and tag that person.
• Utilize the Endorsements feature on LinkedIn and begin endorsing people within your network.

4. Not replying to comments. Not replying to comments on your blog or over social media is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you're engaged.

5. Being tagged in questionable photos. Most everyone has been captured in a photo that should be titled, "This is not how it looks." As funny as some photos can be, think twice about allowing yourself to be tagged in questionable photos. As a business owner, be mindful of how you want to be perceived publicly. Untag or delete yourself from any inappropriate photos.

Your best ally in creating an image that attracts the right kind of people and attention is to simply use common sense, which usually not so common. As long as you're consistently infusing your unique style and communicating with the same class that you would in public, you'll do just fine.
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Being active in a fair number of social media outlets and marketing a new B2B social content platform with online content, confronted me with a number of arguments on why some companies choose to miss out on social media. These arguments, at first, made me speechless. After some thinking about these perspectives I am still sort of speechless, nonetheless, here is my response:

1. Social media is great, but not for my industry.

Time and again I stumble upon questions and comments like this one. I hear these doubts in many different industries and am surprised that people can still arrive at this conclusion.

Assuming that an industry does not exist online just shows that you do not understand the whole concept of social media: it is about connecting to people. While some companies refuse to acknowledge the vast opportunities social media, you can be sure their employees won’t.

Considering the fact that Facebook now has some 800 million users worldwide, you can be fairly certain that at least a small percentage of people from your industry will exist within this – or other social networks. Unless your target group is lacking Internet connection (say, are Mount Sherpa’s in the Himalayas), you can bet that they can be accessed through social media.

Hop on the train and start connecting to PEOPLE, without limiting yourself to a narrow-minded focus on industries.

2. I do not have the right content for social media.

At least you got one thing right: you need strong content for your social media strategy. What you may actually be saying is that you do not want to think about what type of content will resonate with your desired readers, who can help you create this content, and how it is going to be placed in various outlets.

There are exactly two groups of people who can best tell the story about your company, what you do, how well you do it and what makes you stand out in a personal way: your employees and your customers. If you are afraid to give these two a voice, than you should sincerely question your management (and stay out of social media).

You, your employees and your customers have information to give and stories to tell – it is exactly what these people have to say that will get future clients interested in the services and products you provide.

3. We do not have the capacity/manpower/money for social media.

You have it half right: social media marketing and management are not free. It takes manpower, persistence and continuity to build social media visibility from scratch.

Most likely, your employees are not just chatting away their working hours in social media. Instead, they find information and connections, they provide you with an audience and visibility, and they talk about the company. They will probably use social media anyway, no matter how hard you try to keep them out. Why not give them some sensible guidelines for how to help you pursue social media and have your employees aid your social media campaigns.

If you have a great team, let them talk about your company online. Their effort too, can begin within the frame of time it would take to drink a cup of coffee or daydream.

Don’t get me wrong: it is worth the investment to hire someone who can manage and steer your social media ship. But remember to also utilize your crew.

Here is an example of an open social media strategy, allowing every employee some time in the net, to start discussion groups, try Google+-hangouts, create Twitter-lists, and so on – you do not think this works? Have a look at this Life Case Story of a company sending their employees into social media.

If you do not trust your employees to talk in a positive way about your company or to be able to represent your company online, you may want to rethink your recruitment process.

4. Social media marketing is just a passing hype.

This argument has actually shocked me most. In the nineties (yes, I am that old), I heard people say this crazy thing called “The Internet” was going to be over in a few years. Look at it now.

Can you really and truly believe that social media and web 2.0 is just a passing phase?

Here is what I predict: there may be a time when Facebook is history or when LinkedIn has reached its grave – there is certainly the possibility that something better, more interesting and more efficient will arise. This does not mean social media will be dead. This will be an indication that social media has not vanished, but that it has developed and blossomed.

Do you want to be left collecting the crumbs others have left you while they explore current and future opportunities?

5. My clients and business partners do not want to communicate professionally within social media.

No one wants to have promotions and advertisements shouted at us all the time – regardless of whether we are talking about a social network or real life. But…

…if we are interested in a particular subject or industry that relates to our profession, we do not leave our professional interest behind when using social media. Professional and private lives tend to naturally intermingle as we have colleagues as friends and share interests with acquaintances. We will accept a fair amount of professional information intruding into our private life.

Do not shout or overly promote and people will happily communicate with you. As your company is part of you as a person, with every bit of information, communication and interaction you get your company into social media.

6. My clients and I are too old to use computer gaming, chatting and tweeting.

Hey, even my grandmother used the Internet to search for information when she was in her nineties.

Do you really think you will NOT find a fair amount of people from your target group looking for information online? Internet and social media usage spans across a wide range of ages and demographics. If you make your information available and produce an effort to communicate, your activity will follow.

The reality is that your potential customers, clients and business partners are already engaged in the game. Don’t let your equally as ripened competitors take the cake.

7. We tried Facebook for a few weeks but the response was low.

Apart from the fact that I personally do not think that Facebook is the best place or role model for B2B networking and social media – all social media activities take time to build a following, inspire trust and create reach. It’s only when you allow a strategy enough time to produce meaningful results and are active over a longer period that you will notice improvement (and success).

As in real life – trust and reputation need time to build before you can harvest the crop.

Many businesses and professional people stop their social media activity long before they really understand its processes. They have not allowed time to figure out the right outlets and the right content for the right target audience. Thus, they have not yet built a considerable following.

Do not be the one to give up too early. When doubts about your strategy arise (and they will) – do your research and ask someone who knows more than you do.

8. We built our offline reputation for years – we do not intend to ruin it by posting ludicrous pictures online.

If you already have a reputation offline – great! Use it as a start and connect to people online who already know your offline activities. You already have a head start – and will find building an online reputation much easier.

In such case, there is a great opportunity to learn from your experience in building a reputation offline, to figure out how to build a reputation online. Many processes and concepts are similar, and often offline content can be reused in social media. People who already trust you in “real” life will help you generate a larger audience online, simply by sharing your content and communicating with you online.

Once you have gotten your offline networking, branding and reputation building right offline, it’s not such a stretch to transfer your knowledge online.

Conclusion:

Do not use lukewarm excuses to miss out on the vast opportunities of social media for your business. It is worth learning and pursuing.

It is easy to be intimidated by something with which you are not yet familiar. Resist this temptation.

Rest assured that all of the business professionals who have experienced desired levels of success, have probably started out with just the same doubts and missteps, trials and errors. Give it time, but start now.

This Article was originally published on exploreB2B.

With 57% of adults in the UK having joined a social network, online companies have begun to capitalise on this, realising the importance of social media as a marketing tool. As more and more firms set up their company pages, it is not enough to simply have a social media presence; instead, these profiles must be maintained and monitored on a regular basis. This in itself has become a subject of much discussion, with many highlighting the difficulties of measuring the success of this approach. One way around the problem is through the use of Google Analytics. As one of the most treasured applications throughout the online marketing world, Google Analytics provides helpful statistics that can also be used for social media platforms. Here’s how:

• One of the most obvious, but also most useful, ways Google Analytics can help drive forward your campaign is through traffic data. Through the Social Sources page it is possible to see quickly and clearly how many visitors are being driven towards your site from which networks. Based on this information, you can then make decisions on which sites to focus your efforts on, and which to abandon.

• It may even be worth delving into this further. Using this same tool, you can also discover which of your individual pages are best promoted by which network. For example, Facebook may be particularly effective for bringing visitors to your product pages, whilst Twitter may be more beneficial for directing traffic to your home page. These facts will help you decide which links to include within which platform, making your social media marketing campaign more effective as well as saving you time in the long run.

• The conversions report is another key area of Google analytics which should not be overlooked. This allows you to actually establish if your social media campaign is achieving the goals it was set up to reach. To get the best results here, it is best to set up a set of aims as early on as possible. These aims do not have to be sales or leads, but can be smaller or more customised achievements, such as filling out a form, or subscribing to a newsletter. This is ultimately the most effective way to see how your strategy is working and make alterations as and when needed.

Using Google Analytics is a vital step in moving away from more basic and superficial ways of gauging social media success, such as your number of likes and followers, towards a much more relevant way of assessing its worth, and should be considered by anyone setting up a digital marketing campaign.

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