Bing Search Share Up 7% In June, Google Down 1%

At least according to the latest report from Experian Hitwise, that is. Google continues to hold 71.65% of search share, while Yahoo remained steady at 14%.

Percentage of U.S. searches among leading search engine providers
DomainMay 2010June 2010Month-over-month percentage change*9.23%9.85%7%
Note: Data is based on four-week rolling periods (ending May 29, 2010 and June 26, 2010) from the Hitwise sample of 10 million U.S. Internet users.Figures are for Web searches only.
*This includes executed searches on but does not include searches on
Source: Experian Hitwise

During June 2010, Bing rolled out a number of new features which garnered a fair amount of consumer and media attention, namely new Entertainment search features and a popular appearance on Stephen Colbert, but additionally Bing introduced deep content in search results, new Health featuresBing Social Search and also prompted iPhone users to change their default search engine to Bing. Potentially adding to the increase in June traffic as well, includes Bing’s special World Cup Visual Search galleries, among other soccer related features in Bing Maps. On the negative side, Bing also announced the demise of Cashback during 2010.
Nonetheless, Bing showed significant growth in its first full year, no doubt due in part to its aggressive marketing campaigns.
According to Hitwise, in June 2010 Bing has experienced triple digit growth in three main categories: Automotive (197%), Shopping (199%), Travel (196%) and 94% in Health since June 2009, when Bing officially launched.
(**This includes executed searches on, and MSN Search but does not include searches on
Meanwhile for year over year change in the same categories, Google is down 8% in Health, Travel only increased 4%, Automotive 9% and the biggest change was in the Shopping category at 13%.